ONE LESS THING TO THINK ABOUT.
In a world overwhelmed by decisions, the PC Mastercard stands out as the easy choice to maximize every dollar. By targeting the relatable enemy of overthinking, we position our product as the empowering ally that helps overcome these everyday obstacles.
Scope of work: OLV, Digital, Print, POS, Social
Role: Art Director
CREDITS
Agency: Loblaw Agency
Art Director: Ali Asfour
Copywriter: Felipe Useche
Project Managers: Richard Bauco, Vicky Tsang
Associate Creative Director: Chris Smith
Executive Creative Directors: Jim Wortley, Christian Martinez
Producer: Carolyn Atyeo
Director: Chris Robinson - FUZE Reps
Editing: Kerstin Juby - Outsider Editorial
Colour/VFX: Andrew Ross, Saba Zahir, Nupur Baria, Spencer Butt - Alter Ego