PC INSIDERS
How do we tease the NEW PC Insiders World Elite Mastercard like it’s the next big thing? We launch it with the excitement of a new iPhone, highlighting its unique features through a brand identity focused on the card's striking red edge and diagonal slant.
Scope of work: OLV, Digital, Print, POS, ISM, Social
Role: Art Director
CREDITS
Agency: Loblaw Agency
Art Director: Ali Asfour
Copywriter: Felipe Useche
Associate Creative Directors: Gloria Li, Chris Smith
Executive Creative Directors: Jim Wortley, Christian Martinez
Colour/VFX: Andrew Tavares - Alter Ego