Duelling
Donuts.
After Jason Priestley invented a fictional Tims donut on How I Met Your Mother, we challenged Canadians to top it for a shot at $10K. Jason and Canada judged, and the winning donut hit stores.
Recognition: CMA Gold, Silver and Bronze Award + John Caples Bronze and Finalist Award
Scope of work: OLV, Social, OOH, POS
Role: Art Director
Mentions: CBC Global News CTV National Post Huffington Post Globe & Mail Maclean’s Yahoo News The Star Toronto Sun Vancouver Sun CP24 Marketing
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CREDITS
Agency: OgilvyOne
Art Director: Ali Asfour
Copywriter: Mike Albrecht
ACDs: Alex Furrer, Christopher Halminen
Chief Creative Officer: Matt Hassell