Duelling Donuts

After an episode of How I Met Your Mother in which guest star Jason Priestley made up a fictional Tims donut, we challenged Canadians to create a donut that would beat “The Priestley” for a chance to win $10k. We made Jason a judge, along with the rest of Canada. The winning donut was made and sold in store.

Recognition: CMA Gold, Silver and Bronze Award + John Caples Bronze and Finalist Award
Scope of work: OLV, Social, OOH, POS
Role: Art Director

Mentions: CBC Global News CTV National Post Huffington Post Globe & Mail Maclean’s Yahoo News The Star Toronto Sun Vancouver Sun CP24 Marketing