Happily Ever after
Most bank accounts love-bomb you with welcome offers but provide little value after the initial sign-up. In contrast, we position the PC Mastercard as the irresistible partner you bring home to meet your family—offering lasting value well beyond the fleeting excitement of the first date.
Scope of work: Television, Digital, Print, POS, Social
Role: Art Director
CREDITS
Agency: Loblaw Agency
Art Director: Ali Asfour
Copywriter: Felipe Useche
Production Designers: Robert Sanchez, Julienne Tupe
Project Managers: Jesse Grossman, Richard Bauco
Associate Creative Directors: Chris Smith, Gloria Li
Executive Creative Directors: Jim Wortley, Christian Martinez
Producer: Carolyn Atyeo
Director: Chris Robinson - FUZE Reps
Editing: Colin Murdock - Rooster
Colour/VFX: Lily Henry, Spencer Butt, Andrew Tavares - Alter Ego